You can do all sorts of things with music. You can listen to it once,
twice, or as many times as you like. You can do it by yourself or
with friends. You can give your favorite music as a present. Perhaps
you’ll be given music as a present yourself. Music you’ve never heard
of and wouldn’t otherwise have come across. You can talk about music
during the day in the record shop and at home or at clubs in the
evenings. Music is culture. And culture is life.
That’s why, from now on, !K7 releases will carry a new logo: “NO copy
protection – respect the music”. This makes it clear that you’ve
bought a CD and you can use it however you want. It’s also clear,
therefore, that good music has a prerogative – it has a right to be
treated with respect.
“NO copy protection” is an indication that there is a reciprocal
loyalty between the buyer and the label. The old song about mutual
give and take has been given a new verse: Copy protection kills
customer relationships. “NO copy protection” adds a new chorus. For
only those to whom respect is given show respect themselves. Music is
valuable. Those who love it, treat it accordingly: Trust is good.
Nothing is better.